5 Digital Marketing Trends You Can’t Ignore in 2018

In a world where digital transformation is the new norm, businesses can’t ignore digital marketing. Here are 5 trends you should keep in mind as you plan your marketing strategy for 2018:

1. Video Marketing Will Continue to Grow

Video is one of the most engaging forms of content and it’s no surprise that it’s becoming more popular in digital marketing. predicted that video would account for 80% of all internet traffic by 2020 and it seems that this trend is only going to continue.

If you’re not already using video in your marketing, now is the time to start. There are many ways to incorporate video into your strategy, from creating short videos introducing your business or products, to hosting live webinars or creating interactive videos.

1. Artificial Intelligence Will Play a Larger Role in Marketing

AI is changing the way businesses interact with customers and it’s also having an impact on digital marketing. AI can help you personalize your interactions with customers, automate tasks such as email marketing and customer service, and deliver targeted ads.

1. Social Media Will Continue to Dominate

Social media isn’t going away anytime soon and businesses need to continue to focus on it if they want to reach their target audience. In 2018, businesses should focus on using social media to create relationships with customers rather than simply promoting their products or services. Platforms like Facebook and Twitter are great for fostering dialogue with customers and providing customer support.

1. User-Generated Content Will Increase in Importance

User-generated content (UGC) is content created by customers or fans of a product or service. It can take many different forms, such as blog posts, videos, reviews, and social media posts. UGC is important because it helps businesses build trust with customers and showcases how happy customers are with their products or services. In 2018, businesses should make an effort to collect and publish UGC on their websites and social media pages.

1. The Influencer Marketing Movement Will Grow Stronger

Get Ahead of the Competition: Know These 5 Digital Marketing Trends

Digital marketing is constantly evolving, which means you need to stay ahead of the curve to keep your business competitive. Here are five digital marketing trends you should be aware of in 2019:

1. Increasing use of artificial intelligence (AI)

AI is being used more and more in digital marketing, and its use is only expected to increase in the coming years. AI can help you personalize your customer’s experience, target them with relevant ads, and optimize your website for conversions.

1. Increased use of video content

Video content is becoming increasingly popular, as it’s a great way to engage and connect with your audience. Video content can be used for a variety of purposes, such as promoting your products or services, providing tutorials or how-to guides, or simply engaging with your audience on a more personal level.

1. Increased use of social media platforms

Social media platforms are still some of the most popular ways to connect with customers online. In fact, social media usage is only expected to grow in the coming years. Make sure you are using the most popular social media platforms (Facebook, Twitter, Instagram, etc.) and using them effectively to reach your target audience.

1. The increasing importance of mobile devices

More people are now accessing the internet via their mobile devices than ever before. This means that if you want to reach your target audience, you need to make sure that your website is mobile-friendly and that your digital marketing campaigns are geared towards mobile users.

1. The increasing importance of SEO and search engine results pages (SERPs)

Search Engine Optimization (SEO) is still an essential part of any effective digital marketing strategy. In order to rank higher in SERPs, you need to make sure your website is properly optimized for keywords and that you are actively blogging and publishing high-quality content.

Stay Ahead of the Curve: 5 Digital Marketing Trends for 2018

Digital marketing is ever-changing, and staying ahead of the curve is essential for ensuring your campaigns are effective. Here are five digital marketing trends to keep an eye on in 2018.

1. Voice search

By 2020, it’s estimated that 50% of all searches will be voice searches. This trend is being driven by the growth of smart speakers like the Amazon Echo and Google Home, which allow users to conduct voice searches with ease. If you want to stay ahead of the curve, you need to start optimizing your content and keywords for voice search.

1. Augmented reality

Augmented reality (AR) is another trend that is expected to take off in 2018. With AR, users can interact with digital content that is overlaid on top of their real-world surroundings. This can be used for a variety of applications, such as enhancing customer experiences or providing product demonstrations. If you want to capitalize on this trend, you need to start incorporating AR elements into your campaigns.

1. Video marketing

Video is an increasingly important part of digital marketing, and it’s predicted that by 2019, video will account for 80% of all internet traffic. If you’re not already using videos as a part of your marketing strategy, now is the time to start. You can use videos for everything from website animations and explainer videos to social media content and product launches.

1. Social media advertising

Social media advertising continues to grow in popularity, and it’s predicted that spending on social media ads will reach $36 billion by 2020. If you want to take advantage of this trend, you need to make sure your social media advertising strategy is up-to-date. Start experimenting with different ad formats and targeting options to find what works best for your business.

1. Artificial intelligence

Artificial intelligence (AI) is another trend that is set to explode in 2018. AI can be used for a variety of purposes, such as predicting customer behavior, personalizing content, and improving website usability. If you want to stay ahead of the curve in the world of AI, you need to start integrating it into your marketing plans now

Keep Up With The Times: 5 Digital Marketing Trends to Watch in 2018

The digital age has brought about a number of changes, not the least of which is the way businesses market themselves. These days, staying ahead of the curve is essential for any company looking to stay competitive. Here are 5 digital marketing trends you need to watch in 2018:

1. Marketing Automation

One of the biggest trends in marketing this year is marketing automation. This involves using software to automate certain tasks, such as email marketing, social media management, and lead management. Automating these tasks can help you save time and improve your results.

1. Artificial Intelligence

Artificial intelligence (AI) is another trend that is set to take off in 2018. This involves using technology to create “smart” systems that can make decisions on their own. AI can be used in a variety of ways, including in marketing, customer service, and product development.

1. voice search

With the rise of devices like the Amazon Echo and Google Home, voice search is becoming an increasingly important trend. More and more people are using voice search to find information online, so it’s important to make sure your site is optimized for this type of searching.

1. Video Marketing

Video marketing has become increasingly popular in recent years and is only going to become more important in 2018. Videos are a great way to engage with your audience and communicate your message effectively. Plus, they tend to be more engaging than text-based content.

5 Organic SEO

The Hottest Digital Marketing Trends for 2018

Digital marketing is constantly evolving, which means marketers must continually adapt their strategies to remain effective. What worked well for businesses last year may not be as successful in 2018. Here are the hottest digital marketing trends for this year:

1. Video Marketing

Video is becoming an increasingly important part of digital marketing, and businesses need to start using it if they want to stay ahead of the curve. Videos can be used to engage customers on social media, increase website traffic, and promote products or services. In fact, videos are so effective that Cisco predicts that by 2020, video will account for 80% of all internet traffic.

1. Artificial Intelligence (AI)

AI is rapidly becoming an integral part of digital marketing, and businesses that don’t start using it will soon be left behind. AI can be used to improve customer interactions through chatbots and provide targeted ads based on customer preferences. It can also help businesses track and analyze data more effectively to better understand customer behavior.

1. Influencer Marketing

Influencer marketing has become a very popular digital marketing tactic in recent years, and it’s not going away anytime soon. Instead, it’s likely to become even more popular in 2018 as businesses strive to reach larger audiences through social media influencers. If you haven’t already started using influencer marketing, now is the time to do so.

1. Mobile-First Approach

With more people than ever accessing the internet via their mobile devices, it’s essential that businesses take a mobile-first approach to their digital marketing strategies. This means designing websites and creating content that is easy to view and navigate on mobile devices, as well as optimizing for search engine results pages (SERPs) on mobile devices. If you haven’t already done so, make sure your website is mobile-friendly!

1. Increased Use of Social Media Platforms

Social media platforms continue to be a valuable resource for businesses looking to connect with customers and promote their products or services. In 2018, businesses should focus on using multiple social media platforms in order to reach a wider audience. Each platform offers its own unique advantages, so it’s important to identify which platforms your target audience uses most and tailor your content accordingly.